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Mavic into receivership
Last Post 05/13/2020 12:10 PM by Cosmic Kid. 9 Replies.
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Cosmic Kid

Posts:4209

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05/08/2020 09:50 AM
The end of another storied industry brand?
Just say "NO!" to WCP!!!!
6ix

Posts:485

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05/08/2020 12:07 PM
Was surprised at how few people they employ. 250?

I've been a ride or die fan of the brand since I first got into cycling. Remember how thrilled I was to build up a custom set of Campy Chorus hubs with their new Reflex rims. My first Mavic product!

I sure hope they survive but they've been struggling for a long time. A real shame. The yellow Mavic logo is a big a part of cycling as the Maglia Rosa or the yellow jersey.
Cranky Tom

Posts:58

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05/08/2020 02:48 PM
This story appears to have some interesting twists in it:

https://www.pinkbike.com/news/mavic-placed-into-receivership-in-france.html

Definitely a mess.
eurochien

Posts:163

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05/08/2020 05:34 PM
Road wheels, mtb wheels, road and mtb shoes, road helmet, I've used and continue to use a lot of Mavic product. That would be a real bummer if this 100 + year company were to disappear. The French in general are skeptical of US investment funds raiding foreign companies for a quick profit and leaving them to die, and this unfortunately appears to be the case.
Dale

Posts:1767

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05/09/2020 07:02 AM
There are several of us who are skeptical of US private equity funds in general, they’re sort of like a snake. When they bite everyone feigns shock as if the snakes nature is to serve tea and crumpets.

But back to Mavic, sad day if the iconic yellow support vehicles disappear.

One of the rims I wanted but never bought, was the one with the ceramic braking surface.
longslowdistance

Posts:2881

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05/09/2020 08:32 AM
They were great innovators, but went down some dead ends with their wheels, new stuff that is hard to work on and not really an improvement, but maybe just to make money. Pissed me off enough times I never went back.
Nick A

Posts:625

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05/12/2020 03:29 PM
My old guy, sentimental memory, is getting my first pair of GP-40s.

N
longslowdistance

Posts:2881

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05/12/2020 08:44 PM
I call your GPs and add Fiamme red labels. Or yellow labels if you are a flyweight.

Oh wait - that's why we loved Mavic back in the day, for making a better mousetrap.
Nick A

Posts:625

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05/13/2020 07:16 AM
Ha. That's why I switched to the Mavics. Didn't get flat spots from bad roads. LOL.
Cosmic Kid

Posts:4209

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05/13/2020 12:10 PM
Fond memories of my Mavic GEL280 Frt / GL330 rr tubular wheels.....so light!!!
Just say "NO!" to WCP!!!!
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