Marianne Vos.  She went to the now banned "puppy paws" aero position, quickly realized that was a no-no now, later won the sprint and was told of her disqualification just before she was to step onto the podium to receive her honors.

She's a class act in my eyes.  She listened, accepted and just picked up her backpack and walked away.  "When I was in that ‘puppy paw position’, I quickly realised it was not allowed. I immediately switched to the correct position. Apparently, it was enough for the UCI to disqualify me," said Vos who did not argue the decision and accepted the disqualification.

"We'll have to accept their decision. It is a pity, but it is a rule, and it is strictly enforced. You usually don’t ride in that position. I feel bad about it because I did not benefit from it, but rules are rules.”

Granted, this wasn't a big race.  (CN has a headline that Uran and Biboa were warned of illegal positions in the TdF.  Warned, not disqualified, given time penalties or had their wallets lightened.  Equity between men and women?  And if those men got the treatment Vos got, any chance they'd receive their penalty like men?)