February 25, 2017 Login  

Museeuw Bikes drops Johan Museeuw....
Last Post 09/19/2013 03:40 PM by Orange Crush. 1 Replies.
Printer Friendly
PrevPrev NextNext
You are not authorized to post a reply.
Author Messages
Red Tornado


09/19/2013 02:51 PM
supposedly because he wasn't doing a good enough job representing the brand.

Not sure what to make of that; or better, how was he failing to promote?  I follow him on Twitter and he tweets photos of himself (and others) at various functions, sportives, races, etc.  Also tweets quite a few photos of him working/riding with his sons and I think he runs, or is associated with, a school for cyclists who want to race (wielerschool?).  Also promotes his own exercise/spinning center.

In the majority of these photos he's posing with a Museeuw bike.  I get how it may come off like he's promoting himself and/or his own interests ahead of the bike company sometimes.  He does (or did) own 35% of Museeuw Bikes; but whether this is still true or not, you'd think he'd have a vested interest in the success of the brand bearing his name.

Understand that just tweeting photos isn't marketing/promoting per se, but seems he's always out in the public arena doing something related to cycling.  Given his popularity in Belgium, I'm sure he almost always draws a crowd and is a walking billboard with his surname appearing prominently.

Doping aside, he is my favorite classics guy and always thought of him as the quintessential "hardman".  A true "Flandrien".  Maybe with a bit of an ego, though.
Orange Crush


09/19/2013 03:40 PM
one word: shareholders.

You are not authorized to post a reply.

Active Forums 4.1

Latest Forum Posts
My ride. Let's see yours! posted in The Coffee Shop

vehicle rules - UCI off to a good start posted in Professional Racing

Here we go (Lance on trial) posted in Professional Racing

The Classics are coming!! Your picks? posted in Professional Racing

Warms my heart posted in Professional Racing

My next crazy project posted in Gear Advice

I made the Steve Tilford show! posted in The Coffee Shop

No articles match criteria.
  Terms and Conditions | Privacy Policy  Copyright 2008-2013 by VeloNation LLC