London-based brand to supply clothing on and off the bike; confirms Rapha-Condor to continue
Team Sky will be outfitted by London-based clothing brand Rapha Performance Roadwear from next year, the team has announced. The London-based brand, best known for its classic style of clothing that harks back to cycling’s golden age, is to provide on and off the bike clothing for the British ProTeam in a new four-year deal.
“Team Sky has achieved this year’s level of success because of a strong and steady vision to find improvement at every level to help our riders win,” said Dave Brailsford, Team Principal of Sky Pro Cycling. “I see Rapha joining us next year as another step in that direction. They share our ambition and vision for cycling.”
Until now, Team Sky has had its clothing provided by German company adidas, through its long-standing relationship with British Cycling, but the current deal will expire at the end of the year.
“We are delighted that, after only eight years as a business, we have been chosen by Team Sky, the world’s number one team, as their partner,” said Simon Mottram, Founder and CEO of Rapha. “We share their passion for performance and team ethic and are enthusiastic to inspire and engage a wider fan base around the globe.”
Rapha has long since been involved with its own, British-based Continental team, Rapha Condor-Sharp; despite losing co-sponsor Sharp, through its own new deal with ProTeam Garmin-Sharp, Rapha has confirmed to VeloNation at the Eurobike show that it remains committed and the team will continue.