Giro d’Italia organiser signs four year TV deal with Rai, HD coverage to be introduced
  April 24, 2014 Login  

Current Articles    |   Archives    |   RSS Feeds    |   Search

Thursday, February 28, 2013

Giro d’Italia organiser signs four year TV deal with Rai, HD coverage to be introduced

by VeloNation Press at 4:51 PM EST   comments
Categories: Pro Cycling, Giro d'Italia
 
RCS Sport pushing for better coverage of its events

Giro dInking a new deal with the previous host broadcaster Rai, the organisers of the Giro d’Italia have today entered into a new four year contract which should see improved coverage of the prestigious Grand Tour.

RCS Sport, which runs the Giro plus a host of other races, has signed an agreement for Rai to cover those events. In addition to the Giro and Strade Bianche, which runs this Saturday, the contract will also cover Milan-Sanremo, Il Lombardia, Tirreno Adriatico, the Strade Bianche and the new Roma Maxima race.

According to SportsProMedia.com, Rai has also secured the Italian live and higlights rights. However RCS Sport has recently signed a worldwide distribution rights deal with IMG, with the latter set to handle those.

As part of the RCS Sport and Rai deal, the Giro organisers have reportedly insisted on higher production standards, something IMG has also emphasised the importance of.

The new agreement with Rai is anticipated to lead to the Giro being covered for the first time in HD quality, thus giving viewers a better view of the race action.

      comments




Subscribe via RSS or daily email

WHAT'S HAPPENING RIGHT NOW
  Terms and Conditions | Privacy Policy  Copyright 2008-2013 by VeloNation LLC