Saxo Bank signs new co-sponsor
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Friday, June 26, 2009

Saxo Bank signs new co-sponsor

by VeloNation Press at 11:47 AM EST   comments
Categories: Pro Cycling, Press Release
The Spanish holiday resort “Playitas” which is operated by the travel services company “Apollo” will be a new co-sponsor for Team Saxo Bank with a signed agreement that runs until the end of 2010.

The sponsorship means, among other things, that Team Saxo Bank will run their training camps and team building courses on the Spanish island of Fuerteventura. Meanwhile, Playitas will be given a prominent spot on the team jersey from the Danish national championships this coming weekend, and thus becomes a part of Team Saxo Bank's visual identity at this year’s edition of the Tour de France.

"The agreement is much more than a sponsorship because it is a fantastic example of a concrete and perfect partnership. With Playitas, we will have a superb base for our riders and staff on our team camps which have always been a very important part of our identity and way of working. At the same time, it opens the door to future ventures that both partners can gain from. As a company, we are constantly working to expand our ability to bring sponsors and fans closer to the riders and the team and with Playitas as a base, we get a brand new card to play in that connection, "said team owner Bjarne Riis about the new agreement.

"We are obviously very proud that a top professional cycling team such as Team Saxo Bank has chosen our new sports resort, Playitas, as a base for training activities and teambuilding. It is the ultimate endorsement of Playitas and the island of Fuerteventura, with its mountainous terrain provides cyclists the optimal training conditions. It is also crucial for us through this partnership to get the Playitas brand exposure through one of the best cycling teams in the world - a cycling team that has a good chance of getting an absolute top result in this year’s Tour de France. The collaboration with Team Saxo Bank will give Playitas branding not only in Denmark but also in other European markets and we are very pleased to welcome Team Saxo Bank”, says CEO at Apollo, Jan Lockhart.

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