Reach Your Audience

At VeloNation, we focus on giving you the tools to make the most of your advertising efforts. To that end, we have developed our AdVelocity marketing platform using technology that is flexible enough to meet the needs of both large and small businesses alike. From marketing to all of VeloNation's visitors, narrowing down to a particular country, or even targeting a local Metropolitan Area - it's up to you to decide who your relevant audience is.

The Difference

Online advertising differs significantly from traditional print ads in both cost and delivery. With online advertising on VeloNation you will realize increased visibility at a fraction of the cost of print ads because your marketing efforts will no longer be confined to a single page. This key difference lets our AdVelocity platform work to help you extract the most out of your marketing dollars by dynamically following users throughout the entire website. You can think of each VeloNation web page view as a page in your local newspaper, only now you have the advantage of paying only when your advertisement is shown. With this simple formula you no longer risk wasting advertising dollars on readers that don't read from cover to cover.

One difference you will notice about VeloNation is that we have less ads per page than most online publications. We have designed our platform this way to make sure individual campaigns are clearly distinguishable on the page. We continue to research and implement prevailing trends in online media to make sure we do everything possible to get you the most for your advertising dollar.

With VeloNation's AdVelocity you have several options available to make sure you reach your intended audience. You have a choice to serve advertisements to all users who visit the website, or to break it down further and only display ads to a targeted geographical area. This geo-targeting capability has been designed to provide local bike shops, events and businesses direct access to their local cycling audience.

 

Flexibility

Our AdVelocity platform's hyper-targeting capabilities are based on the Metropolitan Code (Metro Code) standard, the same technology used by the advertising giants Google, Yahoo!, and Microsoft to pinpoint where a user is located. With this technology we are able to provide you with a cost effective and accurate way to reach your local cyclists. Some Metro Codes border on several states and are included in each state listing.

We understand that some businesses may not be close enough to a major city to make Metro Code targeting feasible. To address that problem we have also added the capability to target a user based on their 3-digit area code. This feature will satisfy those marketers that are located too far away from a Metro Code, or wish to expand their coverage beyond the scope of what a single Metro Code will provide.

To market to a larger audience or to target outside of the United States, we provide the ability to target by Region. For the United States a Region is the same as a state, but in the United Kingdom and other parts of Europe a Region could be Greenwich, Hamburg, or La Rioja. You can check the list provided to find the proper solution for your needs.

For an even broader market you can select to advertise based on Country. If you are an Internet-based business, or a large chain this is probably the right option for you. The AdVelocity engine will only show ads if a user resides in the country you select for your campaign.

For each campaign you have created, you will have real-time access to the statistics from our AdVelocity dashboard. The dashboard will give you an easy to read display of the current status of your campaigns, and show the amount of impressions remaining on your account. You will also be provided with a simple interface where you can change your banner during the campaign to reflect your most recent specials or any change in status for an event.

We understand that some of our clients may need help creating an advertisement for their business, and with VeloNation's AdVelocity service we have the tools to get your ad created and up and running quickly. You will spend less time worrying about the details, and more time focusing on customer service.