Saw the article about their team presentation on CN and like the look of their kits.  Quite a different jersey (with regard to the image of the cyclist on the front) than what we're used to seeing (just corporate logos), but the change is refreshing.  Someone actually used their imagination.  Nice to see predominantly black shorts, too.  Yes I know, the color of the shorts is probably a bigger deal for male cyclists versus females.  Overall something a little different but still retains the corporate touches where needed.  Very nicely done IMHO.
Other teams/designers - take the hint.......