Garmin-Slipstream adds new sponsor
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Friday, November 27, 2009

Garmin-Slipstream adds new sponsor

by VeloNation Press at 9:31 AM EST   comments
Categories: Pro Cycling, Press Release
 

Team Garmin-Slipstream has announced they have added Transitions Optical as a team sponsor and will become Team Garmin-Transitions for 2010. Transitions Optical is a leading manufacturer of adaptive eyewear, and the riders will be wearing the Transitions® lenses when they compete and train next season.

“The riders of this team have set the standard for ethical competition while racing and training with the best technology available,” said Brett Craig, President of Transitions Optical. “As we looked to replicate the success of our PGA relationship in North America with a similar relationship in Europe; cycling, and specifically Team Garmin, was the perfect fit for our organization. We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success.”

Since professional cyclists compete over hundreds of kilometers each day making them subject to continuously changing lighting conditions, the team found the product ideally suited for the sport. Transitions® lenses will provide the team with a technological advantage that will increase visually acuity, reduce visual fatigue and have a profound effect on riders’ response times during decisive moments of racing.

“Our riders are constantly going through different lighting conditions while training and racing. If we can increase visual acuity and reduce visual fatigue, that gives us a big advantage on the road,” said Jonathan Vaughters, CEO of Slipstream Sports, the sports management company that owns the team. “Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them.”

As part of the sponsorship, Transitions will launch a major European marketing campaign featuring the team. According to Lindsay Brown, General Manager of Europe, Middle East and Africa for Transitions, “In the team, we have found a true partner that can help us deliver our brand message to millions of our partners and consumers in a meaningful, impactful way. We are excited to kick off this relationship and look forward to working with the riders and staff for years to come.”

“From a business standpoint, working with Transitions is a perfect fit,” said Matt Johnson, President of Slipstream Sports. “The sponsorship provides Transitions an opportunity to showcase their products to customers, globally.”

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